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A new kind of publication: Seersucker.

Traditional media is made up of a hierarchical structure. The best publications of our time, or at least the most widely respected, cull their content from a specific contingent of “qualified” writers. To get published, you need to work your way up the traditional structure; attend J-school, do beat reporting, and, even then, you need some luck. The Internet was supposed to shake up media, but the way it has done so is more reserved to the realm of how media is consumed and disseminated. Sure, with the Internet everyone can be a creator, but the hulks of the media industry still seem to somewhat rely upon finding traditional writers.

In rare cases, such as that of NYTimes reporter Brian Stelter, younger voices break through and get hired by the old media. This was one product of the Internet. A side effect, however, was that in creating a platform for the dissemination of content, there ended up being a ton of it…and much of it not very good. Essentially, the Internet has allowed anyone to write (both good and bad) and let the older publications push their content out faster. However, there’s a gap here.

Where is the voice of the ever coveted 18 to 24 demographic in the media? It feels like so many publications seek to cater to these individuals, but don’t trust that same audience to write or create on a large scale.

Enter Seersucker.

Visually beautiful, with a clean layout for reading content, Richie Siegel’s new online publication seeks to offer a suave platform for young voices to add their say to the media. Equating it to “The New Yorker for our generation,” Seersucker looks like a publication to be taken seriously. While it’s the content that matters, perhaps this kind of effort will make the higher-up media moguls take notice of the young talent out there.

While it was just recently launched, and content is looking a bit thin, you can take a look at Seersucker by visiting http://seersuckermag.com

Disclosure: I have discussed some of the aspects and strategy of Seersucker with the site’s founder, but the views here are mine alone.  

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